From opportunity to market.From decision to execution.
Protocol works at the point where market knowledge meets strategy, strategy meets relationships, and a decision meets execution.
A strategic business partner, working since 2015.
Protocol for Business Solutions is a Jordanian company working with businesses, investors and institutions across the Middle East and international markets — assessing opportunities, developing strategy and capability, opening markets, building partnerships, and turning opportunity into commercial results.
The firm works from a practical commercial mindset that combines analysis, decision making, opportunity development, capability building and execution. Its work runs from strategy and feasibility, through business development and market access, into international trade and supply solutions, and on to project development and implementation support.
We work in Arabic and English, to the documentation standards international counterparties expect, and treat every commercial relationship as confidential.
More about ProtocolFive business pillars.
Engagements usually draw on more than one. A market entry mandate will normally combine intelligence, strategy, relationships and execution support in a single programme of work.
Strategy, Advisory & Capability Development
Corporate and commercial strategy, business and operating models, performance development, and capability programmes for leadership and teams.
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Market Intelligence & Feasibility
Feasibility studies, market research, sizing, demand and competitor analysis, financial modelling and investment assessment.
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Business Development & Market Access
Business, sales, channel and partnership development; market entry and expansion; distributor and partner identification; commercial introductions.
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International Trade & Supply Solutions
Sourcing, manufacturer and supplier identification and verification, buyer identification, commercial representation, private label, trade documentation.
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Investment, Projects & Execution
Opportunity and investment structuring, project development and implementation management, commercial coordination, performance tracking and launch support.
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Protocol Rice World
Reliable sourcing. Clear specifications. Flexible supply.
Rice sourcing and trade coordination — Basmati and Non-Basmati varieties, specification control, packing formats and private label, together with Hafizah, a rice brand by Protocol for Business Solutions.
The Protocol Method
Six stages, applied to every engagement and scaled to its size.
- What we do
- Understand the business, the objective and the real constraint, and set the scope.
- Client value
- Clarity on the question before effort is spent.
- Deliverable
- Engagement brief and scope
- What we do
- Test the opportunity against market evidence, commercial logic and feasibility.
- Client value
- A decision built on reviewable evidence.
- Deliverable
- Feasibility or assessment report
- What we do
- Build the strategy, business model, route to market and the capability required.
- Client value
- An approach designed to the client's real capacity.
- Deliverable
- Strategy and commercial plan
- What we do
- Turn market knowledge into workable commercial relationships: identify the right parties, verify them and open channels for cooperation.
- Client value
- Real access to markets and partners.
- Deliverable
- Verified counterparties and introductions
- What we do
- Support implementation, coordinate stakeholders, develop team capability and follow through commercially.
- Client value
- Organised progress with owners and timelines.
- Deliverable
- Implementation roadmap and coordination reports
- What we do
- Review performance, identify improvement opportunities and set the priorities for the next stage.
- Client value
- A clear basis for the next decision.
- Deliverable
- Performance review and next-stage plan
Core sector expertise.
The commercial questions repeat across sectors. What changes is the market structure — and that is what we research for each engagement.
Food & Agribusiness
Agricultural Inputs
Construction & Infrastructure
Energy
Technology & Digital Solutions
Based in Jordan. Working across the region.
Base
- Jordan
Gulf
- Saudi Arabia · UAE
- Qatar · Kuwait
Levant & Iraq
- Iraq · Syria
- Lebanon · Palestine
North Africa
- Egypt · Tunisia
- Morocco · Algeria
International
- Europe · Asia
- Americas
These regions represent the markets, relationships and business Protocol works across, and do not indicate branch offices.
Download the profile
Have an opportunity? Let's map the route to its value.
Start with an initial discussion with the Protocol team about the market, the project or the growth opportunity. We begin by understanding the context and the objective, then define the right route for assessment, development and execution.